At today's meeting, Chuck Holder called our attention to a nifty business aptitude test that's available on GoSmallBiz.com. This is website is apparently associated with PrepaidLegal.com. Chuck is a representative so you can contact him about getting access: cholder80@PrepaidLegal.com.
Lester Wills will present at our Aug 6 meeting on "Yes Strategies."
Thursday, July 30, 2009
Thursday, July 23, 2009
Tips on Effective Selling
Today Mathew Assemes briefed us on a presentation he attended about effective sales tips. Here are some of the ideas he mentioned:
- Do your homework before your business call.
- Be a customer of the client.
- Work on your elevator speech.
- Do not bring a folder full of brochures, find out individual needs. (Brochures are presumptive. They imply you assume you know what they need. Better to seek to find out what they need.)
- Know who the decision maker is.
- Begin with the end in mind.
- Know who the decision mater is in the organization. Are they the ONLY decision maker or might others veto their decision?
- Respect their time.
- Followup is the most important part of the call.
- Building relationships is position marketing.
- Underselling and over delivery.
Matt's presenter had advocated "don't undersell or overdeliver." We questioned this advice. Following it can easily wreck your credibility by making you appear purely self-interested. Prospective clients will want you to care about their needs.
Updated 7/27/2009 based on meeting notes.
Saturday, July 11, 2009
King Warrior Magician Lover
On July 9, 2009 at our EC meeting, I began a presentation that I hadn't really had time to winnow down to the time we had available to cover it.
It was about Robert Moore's and Douglas Gillette's 1990 book called "King Warrior Magician Lover: Rediscovering the Archetypes of the Mature Masculine."
I had mentioned this book in an earlier meeting and Peter expressed interest in hearing more about it. So we made it the subject of a meeting.
But since it's too much to cover in one meeting, Peter suggested I blog it. So I cleaned up and completed the copy I had started. I have created a website and put it up there. This link below takes you to it.
If everyone is interested and reads it, then we'll be able to discuss it in a future meeting if we so choose.
Of course, you can just buy the book yourself but this is only (?) :) 7 pages which is a darn sight less than the whole book! What I eliminated to create this was mostly cultural histories, anecdotes, excess examples and redundant material. Otherwise, the core of the information is there.
http://sites.google.com/site/karenhzipser/home/king-warrior-magician-lover-summary
It was about Robert Moore's and Douglas Gillette's 1990 book called "King Warrior Magician Lover: Rediscovering the Archetypes of the Mature Masculine."
I had mentioned this book in an earlier meeting and Peter expressed interest in hearing more about it. So we made it the subject of a meeting.
But since it's too much to cover in one meeting, Peter suggested I blog it. So I cleaned up and completed the copy I had started. I have created a website and put it up there. This link below takes you to it.
If everyone is interested and reads it, then we'll be able to discuss it in a future meeting if we so choose.
Of course, you can just buy the book yourself but this is only (?) :) 7 pages which is a darn sight less than the whole book! What I eliminated to create this was mostly cultural histories, anecdotes, excess examples and redundant material. Otherwise, the core of the information is there.
http://sites.google.com/site/karenhzipser/home/king-warrior-magician-lover-summary
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