If your business depends on the internet attracting clients/customers, you're going to want to check this out.
Web site Optimizer, Google's free web site testing and optimization tool, allows you to fine tune your web site.
Not for the faint of heart, expect to spend a few hours a week for a long time.
The process is:
• design an experiment [different headlines, fonts, graphics, page designs, prices]
• publish your experiment.
• after a few days or weeks, analyze the traffic on different experimental pages
• change & publish your most effective design
• go to step 1.
