Direct Marketing Web tools still free if you know where to look.

While as a provider of print services we know that quality printed materials are an important part of any companies marketing. I’m writing today to tell you about some web services that are not only effective ways to communicate your message but with the exception of your time investment are FREE.

First is email marketing, while there is a plethora of service companies out there, most will charge after a short trial period or limit you to a very short list of contacts and limit features so you need to upgrade to the pay version for any real useful functionality.

I have found that for full services and a subscriber list of up to 1,000 subscribers, that MailChimp.com offers a great service for FREE to businesses of all sizes. They offer simple templates to create, sent and track email communications that can easily include photos, dynamic links or video. For you skeptics, below is a link to an explanation of how their free business model works.

http://blog.mailchimp.com/going-freemium-one-year-later/

My next communication will discuss Survey tools, so stay tuned.

Gary Brown

Partner / Business Development

Berks Digital Inc.

www.berksdigital.com

Should we approach sales differently in PA?

PA consumers and business people have a different outlook, possibly more skeptical and "stubborn" or a more "closed community." Is this because of our mostly German heritage? PA is top on the list of residence who don't move out of state which makes our communities more closed-knit.

How do you break into old-established networks? It takes 3-5 years for anybody to gain a solid presence in a network. How do we get connected sooner?