Book review of “5 Levels of Leadership” for Entrepreneurs' Connection



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There are many leadership books out there. But none of them can compare to this book. As a matter of fact, John Maxwell’s The 5 Levels of Leadership made it onto the Wall Street Journal hardcover business bestseller list. John Maxwell is an international recognized leadership expert, speaker, and author. He has written more than sixty books. Collectively, they have sold more than 20 million copies and been translated into more than fifty languages. In addition, John routinely speaks to Fortune 500 companies, government leaders, and churches.

This book embodies the core of teaching that Maxwell has been speaking about since I found out about him. It lays out his entire leadership model. If you are new to his work, I would start with this book. In many ways, it is a roadmap to the others.

John starts with the idea that many people confuse having a leadership position with actually being a leader. He makes it clear that this only the entry point to leadership. It is level 1.

The five levels of leadership are:

 1. Position—People follow because they have to.

 2. Permission—People follow because they want to.

 3. Production—People follow because of what you have done for the organization.

 4. People Development—People follow because of what you have done for them personally.

 5. Pinnacle—People follow because of who you are and what you represent.

John describes each of the five levels in detail and has an abundance of real-world examples. He articulates the behaviors that best characterize them. What I thought was great was the fact that he also goes over the downsides that can sometimes keep leaders from going to the next level. For you at the Entrepreneurs Connections group, you might like the part where he explains how to get from whatever level you are now to the next one.

The book is an extremely fast read. You will want to go over it many times because it’s particularly content-rich, the chapters are short and it makes ample use of subheads, bullets, and lists. This book would make a great study for any group wanting to take their leadership to the next level. I heartily recommend it.

Don’t miss out Go buy this book and use it to become the leader you are meant to be. Click here and pick up a copy.
Robert Biro

513-238-0744
rbiro@wbhomebuyers.com
www.WBHomeBuyers.com

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Book review of “All Marketers Are Lairs” for Entrepreneurs' Connection

All Marketers Are Liars: The Power of TellingAuthentic Stories in a Low Trust World . With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field.

After reading All Marketers Are Liars, your approach to marketing, advertising,

In this book, Seth Godin discusses the practice of telling compelling, attention grabbing stories about a product and gives examples of products that use this approach and shows that this practice is a compelling ways to market a product. The story that is told is the "lie" that he references in his title most.

The author points out that great marketing stories succeed because of the following attributes:

1.    A great story is true. A great story is not based on facts. Its truth lies in a consistent and authentic message.

2.    Great stories make a promise. Great stories promise something to the consumer that is bold and worth listening to. BMW calls their offering "The Ultimate Driving Machine." As someone who loves to drive, when I hear this promise, it makes me feel like going out and driving a BMW.

3.    Great stories are trusted. In the Amazon Kindle story, the story teller is Jeff Bezos, who founded Amazon.com in the 1990's with the story of a better way to purchase books.

4.    Great stories are subtle. People like to draw their own conclusions. Consumers will come up with the story themselves. When we see a television ad for the Apple Ipad, does Apple come out and tell us what the story is? No. Instead they show people using the Ipad in cool and different ways, with various applications, and let us draw our own conclusion.

5.    Great stories happen fast. A good story engages people quickly. It gets to the point. One of Kawasaki's commercials for quads and off-road motorcycles immediately shows users ripping through the woods on a Kawasaki Quad, and then switches to a rider tearing through the desert terrain on a Kawasaki dirt bike.

6.    Great stories don't appeal to logic, but they often appeal to our senses. Does Axe body spray really attract hundreds of woman to you all at once, as the commercial portrays? Of course not! But does the prospect of attracting a lot of women by using Axe body spray appeal to eligible men? Of course it does.

7.    Great stories are rarely aimed at everyone. Watering down a story to appeal to everyone, will appeal to no one. The Axe body spray story isn't intended to appeal to a fifty-five year old woman with four children. Rather, the story is intended for a younger, specific male demographic.

8.    Great stories agree with our worldview. The best stories are aimed at listeners with a specific worldview, who will feel better and more secure after hearing the story because it already agrees with what they believed in the first place.

Telling stories about a product is a fairly common and accepted practice in most marketing department nowadays. If the idea that telling stories is new to you, than you might find this book an interesting read because throughout the book Godin gives examples of well-known brands and their stories.

Don’t miss out Go buy this book and use it to create your great story!

Robert Biro
513-238-0744
rbiro@wbhomebuyers.com

Canon Powershot SX10IS 10MP Digital Camera

i've had 4 video cameras in the last 10 years.. i like this one because it does well in any light, and the audio is impressive. it also has focus-while-zoom which a lot of lower end video cameras do not have. there is a newer hd model available. negative is no interchangeable lenses. here's a sample from earth day. http://www.youtube.com/watch?v=9PWTtvnh39A