Tuesday, May 17, 2011
Can you use your reticular activator as a powerful force for good in your life?
THE RETICULAR ACTIVATOR is a part of the brain the stays on alert. It's job is to make you notice some things and ignore other things (if you noticed everything, you'd be too distracted to function). When you buy a new VW, it seems like the whole world has bought VWs, because you notice them everywhere. That's the reticular activator at work.
Motivational speakers, business consultants, and authors of "success books" always stress the importance of having a clear goal. One of the reasons goals are so important is because they activate your reticular activator.
If you have the goal of writing and publishing a bestselling book, for example, you will start noticing things you've never noticed before. It seems the world is conspiring to help you out. You'll meet just the right people. You'll run into the perfect designer for your cover by an amazing coincidence. You'll happen to stumble across a magazine article that tells you about a software program that will really speed up your writing. And so on.
All these things are happening because your clear goal has set up the conditions for your reticular activator to work well. That's how it works. When you know exactly what you want, your reticular activator goes to work automatically to help you get it.
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Sunday, April 17, 2011
Direct Marketing Web tools still free if you know where to look.
While as a provider of print services we know that quality printed materials are an important part of any companies marketing. I’m writing today to tell you about some web services that are not only effective ways to communicate your message but with the exception of your time investment are FREE.
First is email marketing, while there is a plethora of service companies out there, most will charge after a short trial period or limit you to a very short list of contacts and limit features so you need to upgrade to the pay version for any real useful functionality.
I have found that for full services and a subscriber list of up to 1,000 subscribers, that MailChimp.com offers a great service for FREE to businesses of all sizes. They offer simple templates to create, sent and track email communications that can easily include photos, dynamic links or video. For you skeptics, below is a link to an explanation of how their free business model works.
http://blog.mailchimp.com/going-freemium-one-year-later/
My next communication will discuss Survey tools, so stay tuned.
Gary Brown
Partner / Business Development
Berks Digital Inc.
www.berksdigital.com