Book review of Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales

Book review of “Sales Dogs” for Entrepreneurs' Connection

 There is no profession in the world that offers more financial reward, more personal freedom and more character development than sales. As a matter of fact nearly all great business leaders, successful entrepreneurs and great investors trace their roots and the core of their success to their sales training and sales experience. If you are concerned by the growth or the productivity of your sales team, your sales manager, or even yourself then this is a must read.

Written by Blair Singer with an introduction from Robert Kiyosaki, and published in 2001, Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales is a book which gives advice on how to generate better revenues and become a stronger seller. Blair Singer divides people into five categories of sales dogs, in which there are strengths in each.

Author of this book, Blair Singer, compares dogs with the people (sales people = sales dogs) in a very "sweet" way. He describes five basic breeds of the sales dogs: 1. Pit Bull, 2. Golden Retriever, 3. Poodle, 4. Chihuahua and 5. Basset Hound, as well as their mutations/combinations. Due to the fact that every person is different, there is a need to communicate with them differently. This book teaches the proper communicating styles with each breed. It even provides funny pictures of the each breed that makes remembering the knowledge gained even easier.

Fact - There is no "right" way to sell, there is no "perfect" salesperson, and there is no one-personality characteristic that will guarantee you success.

Fact - Is that we are all individuals and if we try and pour ourselves into a set mold of the perfect salesperson we are doomed from the start and we will do nothing but make the vast majority of us unhappy and spectacularly unsuccessful.

Sales Dogs has taken away the theory, the complexity and the illusion of what it takes to be successful in sales and made it Dog-Simple! It has injected the irreverence and fun that allows you to see the humor in some of the things that you take too seriously and convert those experiences into cash. It simplifies the core elements of million dollar sales strategies so that you can add totally new dimensions of power, wealth and wisdom to your life and relationships.

 Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales is a book that teaches you to explore your own strengths and personal skills to maximize your selling potential and place you in the high quality margin of any sales profession. Passing along Leadership techniques that will allow you to “lead the pack” as a true alpha dog and get all the sales you were after.

Robert Biro

513-238-0744

rbiro@wbhomebuyers.com