Book review of “Dot Boom” for Entrepreneurs' Connection

Another title Dot Boom could be called is “Marketing to Baby Boomers Through Meaningful Online Engagement”  Written by David Weigelt and Jonathan Boehman this book goes with that amazing thought process if we understood the customer more we could sell more to them.  Our job as communication professionals is not to simply market to people. Our job is to move people, to inspire them, and to help them process their lives. We should understand what truly motivates consumers and the need to develop marketing campaigns that proactively engage them in authentic and meaningful relationships.”

They went on to do just that. They formed a company called Immersion Active. Specifically this business was geared to marketing to the “baby boomers.” This 50-plus market is a consumer group that is the web’s largest and fastest growing constituency, yet remains the most underserved by online marketing.

Dot Boom provides insight into the baby boomer markets, their online motivations, online behavior and online preferences,. As you read Dot Boom, you’ll gain a deeper understanding of what baby boomers want and need from an internet marketing campaign. You’ll also explore a framework you can use to create these campaigns in a replicable effective manner.

So does it work? Absolutely it works. Best part you don’t need to understand why it does as long as you just follow the framework they outline.  Who wouldn’t want to tap into the 138million people in America who are over 40 and by 2025 another 30 million with cross that threshold?

Not sure if you are savvy enough to design a campaign for the internet crowd.  You happen to be in luck this time.  Several people in our group can help.  Myself, a retired IT professional turned entrepreneur has recently formed a business to address this specific need. I can provide a complete marketing campaign customized for your business from Start to finish, leaving you with the ability to take over future campaigns from there.  Don’t need your hand held through the process?  Chuck Holder and Alice Buchman have a great way to help you.

This book is definitely worth the read. If I had to pick something bad about this book it would have to be it can get a bit technical in some marketing techniques.  But you have to ask yourself, “Do I have the over 50 market buying consistently from my business?” If not go and get this book. Find out if you could be missing out on the largest segment of consumers currently purchasing today.  If you are selling consistently to the over 50 crowds, ask yourself,” are you marketing to them online?”  As you see there are very few reasons to not get this book.

Don’t miss out Go buy this book and use it to build your business. click here and pick up a copy.

Robert Biro

513-238-0744

rbiro@wbhomebuyers.com