eckhart and oprah have collaborated on a webcast that i think we can learn from.
the marketing plan
eckhart tolle is in the knowledge/expertise business just like a lot us us at entrepreneurs' connection.
first he writes a book.
he speaks continually all the time and apparently travels with his own video production crew. [he has over 6000 videos on youtube]
he sells his videos and his mp3 podcasts
he has his own subscription video service
and now he's done a webcast with oprah
even though both eckhart and oprah are well known all over ther globe, i think we can apply the marketing plan to our own businesses.
eckhart teaches meditation - sort of.
the buddhist call it mindfulness
christians call it the lord's prayer [Thy will be done, in earth as it is in heaven]
nevermind the different rituals and theology,
meditation has physical benefits [you will live longer, get sick less often, and heal faster]
meditation has emotional benefits [it will lower your stress level]
meditation has spiritual benefits [it will connect you to "Thy will be done"]
the taoists have a short explanation that is both doctrine and ritual free; and i paraphrase:
if the king[you] keeps his mind in heaven, his kingdom[your life] will be full of peace and prosperity
but if the king[you] keeps his mind on earthly things, his kingdom[your life] will be full of war, famine and pestilence
and if you are thinking "but they are chinese!" moses teaches the same thing in deuteronomy.
if you want to know more, check out this and this, or we can do lunch.