Thursday, November 27, 2008

books are so.... last century

here's two websites that sell information
shootsmartertv is pure marketing.
this guy probably doesn't know anything about photography, but he knows how to sell other people's expertise.
he follows working photographers around with his video camera to show wannabe photographers professional photographers at work. and of course he wants your credit card to see the videos.
the socionomics institute sells books and videos bypassing the traditional publisher middlemen..
so here's the message.
if you have knowledge that other people would pay to see..
blog your knowledge one chapter at a time
make a video
get yourself a website.
trade your knowledge for your viewer's credit card number.

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