viral marketing

viral marketing is based on the theory that ideas travel from person to person like a virus...

your friends call you or email you with interesting stuff.
here's an example.
a maker of cell phone headsets wanted to float the idea that cellphones held next to your ear cause brain tumors, cancer, and other evil stuff.

so they made a video showing how cellphone radiation is so strong, it will pop popcorn.

this video is probably a knockoff and not the original.


wired magazine reports that similar videos had more than a million views in the first week.
soon after, when people realized they had been tricked, rebuttal videos started to appear.


this video had more than 500,000 views

google search on "cell phone popcorn" shows over a million and a half web pages.

here's a page that explains the whole story


so here's the message for entrepreneurs
be creative

i love this stuff